This is the conclusion I must come to after seeing a two-page ad for Davidoff cigarettes in the September 2009 issue of Vogue. Correct me if I'm wrong, but I thought cigarette ads were outlawed on billboards and in magazines. Has this rule changed? Maybe, but in any case, I think it's incredibly irresponsible of Vogue to feature cigarette ads and, thereby, to continue glamorizing this deplorable habit.
Vogue is always telling women how to look their best and feel their best and be their best. The importance of taking care of one's body, exercising to stay healthy, following the macrobiotic diet a la Vogue darlings Madonna and Gwyneth, and other such be-good-to-yourself messages are touted in every single tree-destroying issue to the point of redundancy. Over the years, I've seen numerous editorials about cancer research, articles written by cancer survivors, etc., and now seeing this ad is like a slap in the face, and just downright hypocritical. They do know that cigarettes cause cancer, right?
Smoking is not sexy or cool or fashionable. It's disgusting. It ceased to be "en vogue" years ago. Yes, many models, editors and designers smoke. Many of them also do hard drugs. It doesn't make it OK to feature ads glorifying the act. Vogue prides itself on having good taste in fashion, beauty and art among other things. Well, the decision to run this ad was in very poor taste.
I know that ad sales are a magazine's bread and butter, but I think Vogue should've passed on this one. I'm pretty sure they could've afforded to do so.